Fantl Sport's Campaign Was Turned Around In a Week

Aptly titled ‘One Shot At Life’, Reagen Butler’s latest directorial effort is an endearing brand film for Fantl Sport, with production by Supernormal. Told from the perspective of the founder's grandfather, the film casts a spotlight on the adversities of life and the importance of overcoming hurdles.

Through beautifully-composed black and white imagery, and a poetic stream-of-consciousness edit, the spot echoes the brand's ethos of being “engineered for the course of life” while branching out to new territory. The heartfelt nature of the film demonstrates a shift in focus for Fantl Sport, repositioning the brand into a more premium space.

Amidst the current social and economic climate, the brand’s owner, Dan Fantl, felt a necessity to create a piece of work that felt empowering in the sports community. The intention was to encourage audiences to take risks -- no matter what life throws at them.

Read more of the story over on Little Black Book.